ribat
- April 8, 2026
Donor: Funded by Shift and OXFAM
Ribat Association delivered a five-day training program in digital marketing, led by trainer Yasmeen Sbeih, during the period from August 22 to August 29, 2025. The training was attended by 18 participants and took place at the association’s center in Qalaa Al-Beddawi.
The training aimed to move participants from a beginner level to a professional level by developing their skills in building a digital identity, content creation, and understanding the fundamentals of digital advertising, in addition to the practical use of artificial intelligence tools to enhance productivity and creativity.
The program covered five main components: understanding the digital environment in Lebanon, creating and optimizing social media accounts, developing strategic and engaging content, learning the basics of digital advertising and search engine optimization (SEO), and preparing a one-page personal digital roadmap for each participant.
The sessions combined both theoretical and practical approaches through specialized workshops in writing, design, photography, and the use of digital tools, supported by real-life examples from the Lebanese market.
